During your kickoff call, we’ll align on performance KPIs, attribution, and desired scale. Together, we’ll adjust your audience settings, select gift categories, and create a unique gift that delivers an efficient CAC and maintains target LTV. We’ll share best practices and set up a low-lift test to pilot your campaign. There are no minimums to set up a test. Once your test launches, we’ll monitor, optimize, and scale or pause as needed. Results are typically available the next day. 

“Brands are over-reliant on Google and Meta for Growth. Nift provides a new channel which has low barriers to entry and immediate results.”
— DTC Growth Consultant

Our top performers are e-commerce brands that sell directly to customers and are seeking scalable growth channel alternatives to paid social. Lifestyle brands, food and beverage, home and garden, pets and animals, health and wellness, hobbies and leisure, and apparel are all examples of verticals that successfully acquire customers on Nift’s platform.

“Nift beats other channels and reliably delivers significant volume, below CPA targets for some of the world’s largest brands. Plus, they manage it all, so it’s a no-brainer for me.“
— Major Rocket, Performance Marketing

As a fully managed service, Nift will monitor and optimize your campaign in real time, and provide transparent access to all metrics via proprietary dashboards. Our customer success team is ready to share best practices and assist you as you set up, test, and grow your campaign. 

Shopify, Braze, Iterable, Klaviyo, Listrak and hash lists are used to exclude existing customers—ensuring net-new customer acquisition. Conversions, CAC, and AOV may be tracked via Shopify, webhooks, pixels, or manually via CSV. 

People who use Nift have been thanked with a Nift gift card by one of our various exclusive partners, like Meetup, Afterpay, Mindbody, and ParkMobile. They receive their surprise Nift gift card via email or push notification after completing an action, like making a purchase or using a service. This makes Nift’s audience truly unique.

Simply put, surprise thank-you gifts beat ad interruptions. When people use a Nift gift card, they are open to trying something new. Traditionally known as “top-of-funnel” consumers, they tell Nift what types of things they’d be interested in trying and our patented AI matches them with the best two gift options available at that moment. This competition ensures only the highest-selected, best-liked gifts are shown—driving brands to offer exclusive high-value gifts you’ll only find on Nift. The combination of best-in-class gifts and personalized curation results in higher conversion rates than other channels.  

Businesses can expect to acquire customers within 24-48 hours of their gift going live. We recommend keeping a gift live for at least 30 days to measure performance. You’ll have access to real-time reporting and your client success manager will be with you every step of the way, making recommendations and offering insights to improve performance and maintain goals.

Similar to other performance marketing channels, brands set a monthly budget for each gift they include on the network and a maximum cost per person (CPP). Nift’s algorithms continuously optimize CPP bids to improve performance. If the entire budget is not used within a month, brands are only charged for the amount used. Monthly budgets can be changed at any time. For specific accounts, Nift’s internal team of client success managers can also set weekly and daily budgets as needed. 

Brands pay Nift a cost per person (CPP) every time a person selects their gift. These gifts generate first-time sales from people who are more likely to become repeat customers. In addition to thousands of monthly conversions, brands also have access to first-party data and opt-in permissions that enable them to retarget anyone who selects their gift but does not immediately convert. This further improves funnel metrics and ROI. In this way, Nift is able to fuel discovery and trial, delivering top-of-funnel customers at costs comparable with bottom-of-funnel metrics.

This is where Nift truly shines. With an audience of over 35 million, we deliver scale more efficiently than paid social. It’s the reason why Nift is quietly stealing ad budgets away from other performance marketing platforms. Our brands rely on Nift to cost-effectively deliver thousands of net new, first-time sales every month.