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Nift's 2024 Marketing Channel Diversification Report Shows 73% of Brands Achieve Higher ROAS by Diversifying Marketing Channels
Nift Advertising for Brands, a performance marketing channel utilized by tens of thousands of advertisers, has released its 2024 Marketing Channel Diversification Report. The report reveals that Direct-to-Consumer (DTC) and retail brands using three or more marketing channels are 73% more likely to achieve higher Return On Ad Spend (ROAS).
Nift Advertising Advances National Expansion for Multi-Unit Restaurant Groups, Including World of Beer Bar & Kitchen
In a strategic move to enhance customer acquisition and 100% trackable foot traffic, one group, World of Beer (WOB) Bar & Kitchen, has broadened its partnership with Nift to a national scale, aligning with its objectives to achieve targeted ROAS.
How to earn credit card rewards when buying everyday essentials
Americans are spending a lot on everyday essentials as households rack up more than $1 trillion in credit card debt. NBC’s Vicky Nguyen joins TODAY with tips on earning rewards and points on all those purchases. Earn Nift gift cards with Afterpay.
Afterpay and Nift Team Up on Rewards
Nift says that since the program began, over 40% of Afterpay customers who received a card have used it to make a first-time purchase of goods or services. “We are thrilled to collaborate with Afterpay and empower their customers to discover and trial thousands of new products and services through our exclusive gift network," said Elery Pfeffer, Nift Founder and CEO.
Afterpay and Nift Networks collaborate on BNPL rewards program
“We are always looking for ways to improve our consumer shopping experience, and our partnership with Nift does just that,” said Marni Schapiro, GM Global Advertising at Afterpay. “Our partnership empowers our customers to explore and experience thousands of new products and services with convenience while staying in control of their finances.”
Afterpay partners with Nift Networks to Launch Rewards Program
AI Collaboration Proves “Gifts Beat Ads” Through the enhanced rewards program and Nift’s proprietary AI, Afterpay customers are matched with a curated selection of gifts provided by the 12,000 brands advertising on the Nift Network. These exclusive high-value gifts are designed to help customers try new products and services, creating a unique opportunity for discovery and trial.
Why BNPL platform Afterpay is rewarding customers for on-time payments
A BNPL rewards partnership like the one between Afterpay and Nift is a “brilliant move,” Liz Kressel, CEO of the e-commerce consultancy firm Lizard Strategy, told Modern Retail. “If you think about it from the companies who are offering those rewards, it’s lowering customer acquisition cost,” she said. “It’s allowing folks to pick what’s relevant to them and getting a lot of first-time trials.”
Numbers of shoppers out on Black Friday down from previous years
Though it was one of the biggest shopping days of the year, only a handful of people shuffled from store to store in Downtown Crossing... Elery Pfeffer, the chief executive of Nift, the Boston-based startup that matches consumers with small businesses, said there aren’t any signs the falloff in spending at brick and mortar small businesses is coming back soon. “Small businesses have moved to delivery as much as they can, but it is not near compensating for the loss in foot traffic,” Pfeffer said.
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