VERIFIABLE WAY TO DRIVE TRAFFIC & ACQUIRE CUSTOMERS FOR YOUR RESTAURANT GROUP
Nift, a performance marketing channel, has revolutionized customer acquisition for restaurant groups. We move beyond traditional advertising, offering a unique and measurable approach that feels like a thank-you gift. Through Nift, restaurant groups drive targeted footfall, and acquire loyal patrons, while achieving a strong ROAS.
- 100% trackable customer attribution
- Cost that rivals paid digital ads
- Easy to process: no POS integration
- Geo-Targeting: bring in customers where traffic is needed most
- Collect first-party data: grow your database with name, email, and opt-in permission to re-market
- Redeemable in person and as a direct online order, bypassing 3rd party apps
A PROVEN TRACK RECORD WITH RESTAURANTS
Trusted by restaurant groups
James Buell, COO, World of Beer Bar & Kitchen
Andrew Martino, Founder, GTK
Andrew Arrospide, Co-Founder, Alfalfa
Rabeea Chaudhri, Owner of Namkeen
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How Nift Works
Nift handles everything: gift creation, ad copy, graphics, remarketing emails, landing pages, technical setup, A/B testing, and campaign optimization.
We’ll create a test plan to hit your CPA goals within a set budget, optimizing for ROAS.
Consumers who choose your restaurant can order online or dine at your restaurant – no attribution gaps. Real-time tracking provided.
Drive traffic and get new customers
If you’re running a restaurant group today, you understand how drastically customer acquisition strategies have shifted throughout the years. You’ve probably tried everything from search engine optimization (SEO) to social media advertising to email marketing. But despite all of your efforts, your business is likely getting lost in the noise. Consumers have more options than ever, and competing for their attention is getting harder and harder.
Restaurant groups need an alternative acquisition channel to acquire new, life-long customers. And that’s where Nift comes in.
Nift has transformed how consumers discover and try restaurants by seamlessly integrating restaurant offers as ‘thank you’ gifts within a closed ecosystem of premium consumer apps. The key here is the concept of ‘thank-you gifts.’ As an alternative to ads, Nift’s personalized thank-you gifts are only given to high-value customers after completing an action — such as leaving a review on TripAdvisor, paying for parking via ParkMobile, or registering for a yoga class via Mindbody. Nift’s proprietary AI selects individualized gifts ensuring that restaurant gifts are only available to the right local customers actively seeking new dining experiences.
Nift is a unique, closed ecosystem of real consumers, so you don’t have to worry about bots or false impressions. Our consumers actively discover new brands and our partners share in the profit of that discovery. That means there are a lot of moving parts and pieces within our model.
Apps like Tripadvisor, Afterpay, Mindbody, and Tinder partner with Nift to delight users with unexpected offers from partner restaurants after they complete an action, such as leaving a review, making a payment, or upgrading their membership. By saying thank you through high-value gifts without incremental costs, consumers have more positive experiences, and our partners generate additional revenue.
Multi-unit restaurants like World of Beer Bar & Kitchen, Hart House, Dig, and Fatburger use Nift to drive traffic. By starting the conversation with a unique ‘thank you’ gift, restaurants convert more new customers into regulars and build their consumer database.
With Nift, consumers find new restaurants that align with their interests and preferences through a one-of-a-kind incentive. All ‘thank you’ gifts are 100% unique to the Nift platform; they are not promo codes that are searchable and available to everyone.
BOOST FOOT TRAFFIC AND CUSTOMER ACQUISITION
Optimize and Automate
Discover how Nift can transform your restaurant’s customer acquisition strategies. With Nift, you gain unmatched control and reliability while accelerating both foot traffic and customer acquisition.
UNLOCK THE POWER OF NIFT’S SEAMLESS INTEGRATION WITH KEY APPLICATIONS
Discover how Nift can supercharge your restaurant’s customer acquisition strategy. Our platform seamlessly integrates with the applications you already use, streamlining connections with new customers.
But that’s not all—Nift also helps you build valuable first-party data. Each Nift restaurant selection is tied to a real person’s email and name, along with their chosen category and gift. These insights are added to your CRM database, permitting you to remarket effectively. It’s a win-win: incremental sales and quality opt-in first-party data.
UNLOCK THE POWER OF REAL-TIME DATA WITH NIFT’S REPORTING DASHBOARD
At Nift, we empower restaurants with actionable insights through our real-time reporting dashboard.
Here’s how it benefits you:
- Informed Decision-Making: Make strategic choices that drive your restaurant’s success by leveraging real-time data. Our dashboard provides a comprehensive view of your marketing campaigns, allowing our team to act swiftly and effectively.
- Optimize Performance: Nift’s smart insights help our team fine-tune your marketing efforts. Identify what’s working and what needs adjustment, all in real-time.
- Effortless Transparency: Access the same insights our team uses to optimize and enhance performance—without the hassle of managing campaigns. You’re in the driver’s seat without pulling levers or navigating complex platforms; our team does all of the optimization for you.
- Zero Work, 100% Transparency: Nift’s dashboard offers complete transparency without requiring you to handle campaign management minutiae. Focus on growth while we handle the details.
Discover the power of Nift’s real-time reporting—where data-driven decisions meet simplicity!
NIFT WAS DESIGNED FOR GROWTH MARKETERS
BOOST FOOT TRAFFIC AND CUSTOMER ACQUISITION
- Drive traffic with gifts that can be redeemed in person.
- Grow your online orders directly through your website, bypassing third-party apps.
- Every customer and transaction is tracked with 100% footfall attribution.
- Suppress your existing customers from seeing your gift.
- When someone selects your gift, you’ll acquire the customer’s name, email, and opt-in permission to market to them.
- Collect valuable first-party data.
- Activation for the consumer is straightforward—just use one promo code at the register.
- Your server processes Nift just like other promotions.
