Campaign and Gifts Policy
We’re revolutionizing advertising by making ads that feel like gifts. Sure, we abide by all of the same laws, but the experience is better for everyone. As stated in Nift’s Terms of Service (“Terms”), Nift operates an advertising and performance marketing platform through its website, mobile device applications, and application program interfaces (collectively the “Nift Platform”), and a network of partners who promote the Nift Platform (“Partner Network”). Through the Nift Platform, advertisers (“Advertisers”) may create advertising campaigns (“Campaigns”), whereby Advertisers make available to consumers on the Nift Platform (“Consumers”) promotional offers that can be selected by Consumers for Advertisers’ goods or services (“Gifts”).
Nift expects Advertisers to run Campaigns that are honest to Consumers and reflect positively on the Nift Platform and the Partner Network. Advertisers must comply with this Campaign and Gifts Policy, Nift’s Privacy Policy, the Terms, and any additional requirements that a Partner may have for its specific Partner Network (collectively, the “Requirements”). Advertisers are fully responsible for the content of their Campaigns and Gifts.
This Policy is not legal advice. Nift reserves the right to amend, update, and change the content of this Policy at will and without notice.
1. Approvals
Campaigns and Gifts are reviewed by Nift for compliance with the Requirements. All Campaigns and Gifts must be approved by both Nift and the Advertiser prior to activation on the Nift Platform.
Nift reserves the right to reject any Campaign or Gift at its sole discretion, provided if a Campaign or Gift is rejected, Nift will work with the Advertiser to amend their Campaign or Gift so that it complies with the Requirements.
Continued violations of the Requirements by an Advertiser may result in the Advertiser’s suspension from the Nift Platform.
2. General Requirements
Advertiser must ensure that their Campaigns and Gifts comply with all applicable laws, statutes, ordinances, rules, industry codes, and regulations, and cultural sensitivities where the Campaign and Gifts Policy will run, including language requirements (“Applicable Rules”).
2.1. Targeting
All Campaigns must be suitable for their intended audiences. The Nift Platform is for ages 18 and over, so Nift will reject Campaigns or Gifts that are addressed to, or intended to appeal to, children. Campaigns may not target audiences in any manner that violates Applicable Rules, including targeting in a discriminatory manner or advertising goods or services in locations where they are illegal. For example, a Campaign for alcohol-related products may not target or appeal to people under the legal drinking age in the territory where the Campaign will run.
2.2. Disclosures
Advertiser must ensure that their Campaigns and Gifts contain all disclosures, disclaimers, and warnings required by Applicable Rules (“Disclosures”). All such Disclosures must be clear, conspicuous and legible to Consumers. For example, Advertiser must ensure that Gifts for CBD or TBH products contain warningsas required by the laws of the territory in which they will be delivered.
2.3. Privacy: Data Collection and Usage
Advertiser must comply with all Applicable Rules in the collection, use, sharing, processing or transferring of any personal information in connection with a Campaign or Gift. Advertisers may not collect Consumer personal information through Campaigns or Gifts on the Nift Platform without the prior written approval of Nift.
Nift’s Privacy Policy describes how Nift collects, discloses, shares and uses data on the Nift Platform. By submitting Campaigns and Gifts to the Nift Platform, all Advertisers are agreeing to Nift’s Privacy Policy.
2.4. Intellectual Property
Advertisers must have all necessary rights and permissions for all elements of their Campaigns and Gifts. Campaigns and/or Gifts may not feature the name, likeness, voice, or other identifying features of an individual without the individual’s consent.
The following are prohibited: (i) Products or services that infringe the intellectual property rights of others, (ii) Products or services that sell or promote counterfeit products, and (iii) Products or services with false testimonials or endorsements.
Advertisers may not imply or state that Nift or any Partner endorses their products or services without Nift’s prior written approval.
2.5. Quality / Landing Pages
All Campaigns and Gifts must meet quality and editorial standards as determined by Nift, in its sole discretion. Ad creatives that do not meet Nift’s standards will be rejected.
All Advertiser landing pages for Gifts must be functional, relevant and safe. Nift may disable any landing pages that do not meet the Requirements or Applicable Rules, i.e. any sites for Prohibited Categories listed below.
3. Prohibited Categories
Nift will not allow Campaigns or Gifts that contain content that falls within the below categories.
3.1. Illegal, Misleading or Fraudulent Advertising
Nift prohibits Campaigns or Gifts that are illegal, fraudulent, misleading or otherwise in violation of Applicable Rules, including:
- Any content that violates the rights of any third party, including infringement of copyrights or trademarks, or violations of rights to privacy or publicity
- Products or services used in counterfeiting or fraud
- Illegal or misleading financial services, such as pyramid schemes, get-rich-quick schemes, etc.
- Advertising that illegally or inappropriately discriminates against or targets a group
- Products or services that are prohibited by Applicable Rules from being offered in the territory
- Advertising that contains untrue, misleading or unsubstantiated claims
Advertisers are responsible for ensuring that all claims made in their advertising are substantiated as required by Applicable Rules.
3.2. Products/Services That Promote Hate or Discrimination
Nift prohibits any content in Campaigns or Gifts that it deems to promote or suggest hate or discrimination, including any content that:
- Contains profane, hateful or obscene text or language
- Discriminates based on race, national origin, gender, age or other inappropriate category
- Threatens or suggests harm to oneself or others.
3.3. Weapons or Related Products
Nift prohibits advertisements for weapons and related products. Examples include, but are not limited to:
- Explosive materials, fireworks, or explosives of any kind
- Guns and accessories, including ammunition and safety parts
- Gun ranges, gun shops, and gun shows
- Crossbows, bows and arrows, knives or swords
- Pepper spray, tasers and stunguns
- Any other weapons or imitation weapons that are prohibited by the Applicable Rules in the targeted territories
3.4. Tobacco
Campaigns or Gifts that promote or market tobacco products, including cigarettes, e-cigarettes, vaping products, and related items are not permitted. Depictions of smoking or vaping are prohibited.
4. Regulated Categories
Nift will allow Campaigns or Gifts in the below categories, provided Advertiser complies with the listed restrictions.
4.1. Alcohol
Advertisers that promote or reference alcohol must not:
- Target or appeal to people under the legal drinking age in the territory where the Campaign will run.
- Depict excessive or irresponsible consumption of alcohol.
- Misrepresent the effects of consuming alcohol
- Encourage dangerous behavior, such as operating a vehicle while intoxicated
Advertisers must include warning labels or disclosures required by Applicable Rules, such as “please drink responsibly” or its variations.
4.2. Cannabis, CBD and Related Products
Campaigns and Gifts for cannabis, CBD and related products are permitted on the Nift Platform, where legal; provided Advertiser complies with targeting and disclosure requirements under Applicable Rules. Campaign and Gifts Policy may not target or appeal to anyone under the age of 21.
Advertisers are not permitted to sell or promote illegal drugs or related products (i.e., drug paraphernalia).
4.3. Entertainment
Campaigns and Gifts for movies, games, shows, etc. must have all disclosures required by Applicable Rules, and must not inappropriately target audiences in violation of the Applicable Rules.
4.4. Health and Dietary Products; Prescription Drugs
Campaigns and Gifts for prescription drugs or any health and dietary products or services must include warnings, disclosures or labels required by Applicable Rules. Advertisers may not:
- Make claims that violate any Applicable Rules, including false or unrealistic claims about the benefits of their products or services
- Promote products or services that may present health risks for consumers
- Demean or body shame anyone
- Mislead or inaccurately describe the qualities of their products or services.
Prescription drugs must be approved by the Food and Drug Administration, or equivalent regulatory body in the territory where such drugs are being offered.
Nift prohibits any Campaign or Gift that does not comply with the above. In addition, some Partner Networks may not permit the above Products/Services.
4.5. Financial Products and Services
Campaigns and Gifts promoting financial products and services must clearly and prominently disclose all applicable material disclosures, terms and conditions to Consumers that are required by Applicable Rules.
4.6. Adult Products/Services
Nift restricts any products/services that Nift, in its sole discretion, determines to be sexually explicit or inappropriately suggestive. This includes:
- Content that depicts nudity or inappropriately lewd or sexually suggestive images or themes
- Products or services involving sexual activity or fetishes, including sexual aids, toys or devices
- Contraceptives
Campaigns or Gifts for adult products/services must comply with all Applicable Rules and are only permitted with the consent of the Partner Network.
4.7. Gambling
Nift restricts any Campaigns or Gifts that promote gambling, including any games or lotteries where money or other items of value are exchanged for opportunities to win a prizes. This includes:
- Online casinos and gambling
- Sports betting and sports books
- Fantasy sports
- Contests and sweepstakes
- State and national lotteries
Campaigns or Gifts that promote gambling must comply with all Applicable Rules and are only permitted with the consent of the Partner Network.
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