“Nift is a really easy way to get new customers.”
SHAN CASEY, OWNER, SHAN HAIRWhen Shan Casey moved to Boston from St. Louis, Missouri, he was starting over. “Having that entrepreneurial spirit meant that nothing brought me down—I just looked at things differently,” Casey says. After working at hair salons in Boston, he opened Shan Hair in the South End, and when he outgrew the space, moved to Brookline.
“I've been doing this for 25 years,” Casey says, “and I've learned from my own research and from talking with other hair stylists that one of the most valuable forms of advertising is word of mouth. I use Nift because it has the feel of neighborhood, word of mouth discovery.”
“I trust Nift is working in the background.”
NIFT IS A HANDS-OFF WAY TO BE SURE NEW PEOPLE ACTUALLY COME IN“I enjoy working for myself, and I enjoy the hurdles that come with owning a small business,” Casey says, but it means he's always busy and always learning. That's why Nift works for Shan Hair: it works in the background without Casey's constant maintenance. “Everything with Nift has been totally seamless. I've been with Nift since the beginning, and it's always been super simple and easy to use. There are a lot of metrics on the site, and the dashboard is really clear.” For small businesses like Shan Hair, Nift is the perfect way to market without losing time.
“Nift is marketing without discounting my brand.”
NIFT DOESN'T ATTRACT DEAL-SEEKERS OR BARGAIN-HUNTERS.“I learned a long time ago that your brand is valuable, and I believe it's not something to discount,” Casey says. “When I get solicitations or other companies call me, it's always about offering a discount, and I don't want to do that.” With Nift, it's different. Nift customers aren't deal-seekers, they're people who appreciate local businesses, “and they're people who have patronized small businesses before,” Casey adds. They're more likely to return, and they're not on the hunt for a discount.
“This was a very nice salon and I am happy with my cut and color. I will definitely go back!”
- Allison C.
“I use Nift to help my employees.”
BRINGING NEW CUSTOMERS IN HELPS SHAN HAIR'S STAFFCasey realizes that Nift is more than just getting new customers through the door--it's a chance to make sure his employees' reputation grows alongside the reputation of Shan Hair. “I'm usually totally booked myself,” Shan says, “but Nift is great for my stylists who are still building their clientele.” Giving both customer and stylist a chance to get something great out of Nift works well for Casey. Leveraging the power of great new customers lets him make sure everyone working at Shan Hair can thrive.
100% New Customers
Join Nift to Bring in People Who Never Would Have Known About You
Everyone who visited Shan Hair with a Nift had never been in before. Even though Casey has been in business for several years, there are still tons of people out there who don't know about his hair salon. Nift finds those people, and brings them through the door.
Welcome Customers Who Live Nearby
Join Nift to Bring in People From Around the Corner
“Everyone who comes in with a Nift lives or works close by,” Casey says. “And that's for good reason: Nift brings in customers who live or work in the area because they're the people who are more likely to come back.”
75% of Nift Customers Have or Intend to Return
Join Nift to Find Customers Who Will Come Back
Customers who visit Shan Hair with a Nift are more likely than the average customer to return. Casey notes that, “all our Nift customers have been really great,” and every time they come back, he's getting a great return on his investment.
80% of Nift Customers Will Recommend Shan Hair to Friends
Join Nift to Get the Word Out About Your Business
When a Nift customer visits a Nift business, they'll tell their friends about their experience. One new customer creates a web of new connections for Shan Hair, and increases awareness about the salon.
“Nift feels like local, word-of-mouth advertising.”
After being in the business for so long, Casey doesn't like the idea of advertising that feels too corporate, or out of touch. He likes Nift because it reminds him of the work he does in the community, and feels like an extension of word-of-mouth discovery. “It's a great way to share local customers,” he says.
Shan Hair
HAIR SALON
169 Amory St, Brookline, MA 02446
Nift for Business
Give gifts get discoveredAre you a small business owner? Want to thank your best customers, get discovered by even more customers, and support local businesses? Give Nift a try. Email us at info@gonift.com to learn more.
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